Subaru Project Midnight at 2025 Goodwood: Subaru has always been a brand synonymous with rally heritage, turbocharged flat-four engines, and the unforgettable WRX. At the 2025 Goodwood Festival of Speed, they were aiming for glory. Their secret weapon? A radical, all-electric, one-off machine called Project Midnight. Unlike anything we’ve seen before from the Japanese automaker, this wasn’t just a loud, flame-spitting rally car. It was a silent assassin designed for speed, precision, and most importantly, headlines.
Despite the hype and expectations, things didn’t go quite as planned. Subaru was gunning for a record-breaking performance during the Goodwood Hillclimb Shootout, but Project Midnight fell short, placing third behind competitors from McMurtry and Ford. This wasn’t the fairy-tale finish Subaru envisioned, especially after spending significant time developing this high-tech prototype in partnership with Airborne Motorsports and the renowned STI performance division. Nevertheless, it sent a bold message: Subaru is embracing electrification with fire and flair.
The 2025 Goodwood run was about more than just winning. It was about showing the world that Subaru can evolve without losing its soul. With Project Midnight, Subaru offered a glimpse into a performance-electric future. From its carbon-fiber chassis to its dual electric motors and ruthless aerodynamics, the car was clearly made to tear up time-attack circuits, not just rally stages. The WRX may carry the past, but Project Midnight carries the brand’s future performance DNA.
Subaru Project Midnight: Quick Overview
| Main Point | Details |
|---|---|
| Event | 2025 Goodwood Festival of Speed Hillclimb Shootout |
| Position Achieved | 3rd place |
| Top Competitors | McMurtry Spéirling, Ford SuperVan 4.2 |
| Powertrain | Dual electric motors, AWD |
| Power Output | Estimated over 1000 HP |
| 0-60 mph Time | Sub-2 seconds (estimated) |
| Chassis | Full carbon fiber monocoque |
| Mission | Time-attack and track-focused development |
| Public Debut | July 2025, Goodwood |
| Future Production | One-off concept; no current production plans |
Specifications and Powertrain
Project Midnight is a one-off electric beast that throws traditional Subaru values into warp speed. The car features:
- Dual high-performance electric motors, driving all four wheels.
- An estimated power output of over 1000 horsepower, making it one of the most powerful Subarus ever made.
- Instant torque delivery, resulting in a projected 0–60 mph time under 2 seconds.
- Advanced torque vectoring system for razor-sharp cornering.
- High-capacity battery pack optimized for short bursts on time-attack tracks.
This isn’t just another electric concept — it’s a purpose-built track monster designed to eat tarmac.
Design and Aerodynamics
Project Midnight ditches Subaru’s rally-style aggressiveness for a much more aero-focused, low-slung body design. Unlike the WRX, which still carries hints of road-going usability, this car is built for pure function.
- Wide stance, minimal ride height, and massive rear wing for downforce.
- Extensive use of carbon fiber for both the chassis and body panels.
- A smooth underbody for better airflow and lower drag.
- No frills, no compromises — it’s all about maximum performance on the hill.
While it retains some elements of Subaru’s design DNA, it’s clearly a leap into a new territory where form follows function.
Performance at Goodwood
At the 2025 Goodwood Hillclimb Shootout, Project Midnight clocked an impressive run, but not enough to grab the top spot.
- Finished third overall, behind McMurtry Spéirling and Ford SuperVan 4.2.
- Despite its futuristic engineering, it was held back by last-minute software updates and minor grip issues on its timed run.
- Subaru’s STI engineers later expressed disappointment, but also confidence that Project Midnight has unrealized potential.
They weren’t just racing — they were making a statement.
Price and Availability
Is Project Midnight for Sale?
- No, it’s not for sale. Subaru has confirmed this is a one-off prototype, built specifically for showcasing future electric technologies.
- That said, elements from Project Midnight — such as aerodynamics, motor setup, and battery cooling solutions — may influence future Subaru performance EVs.
Estimated Cost (If It Were Real)
- Industry experts speculate that if this were to go into limited production, it would cost upwards of $1 million USD, considering the bespoke engineering involved.
Launch Date and Future Plans
- Debut Date: July 2025 at the Goodwood Festival of Speed.
- Future Plans: Subaru has hinted that the technology from Project Midnight will feed into future performance EV platforms, possibly under a WRX EV or STI EV badge in coming years.
Subaru Project Midnight Conclusion
Subaru may not have taken home the crown at the 2025 Goodwood Festival of Speed, but Project Midnight made its mark. It showcased a thrilling, unexpected direction for the brand — one built not just on nostalgia, but raw electric power and innovation. Even in third place, it reminded the world that Subaru’s performance spirit is far from fading.
For fans of Subaru’s rally legacy and speed junkies alike, Project Midnight is a peek into the future — a future where Subaru doesn’t just compete, but reinvents itself on the track. The WRX may be the past and present, but Project Midnight is the promise of what’s next.
Subaru Project Midnight FAQs
1. What is Subaru Project Midnight?
Project Midnight is a one-off electric time-attack concept car developed by Subaru with STI, designed to showcase the future of high-performance EVs.
2. How fast is Project Midnight?
Subaru hasn’t revealed official figures, but it is estimated to have over 1000 HP and can go from 0 to 60 mph in under 2 seconds.
3. Can I buy the Subaru Project Midnight?
No, Project Midnight is a concept prototype and is not for sale. However, it may inspire future electric performance models from Subaru.
4. Did Subaru win the 2025 Goodwood Hillclimb with Project Midnight?
No, Project Midnight placed third behind McMurtry Spéirling and Ford’s SuperVan 4.2. Despite not winning, it gained massive attention for its radical design and potential.
